In an age where the 24/7 sensory overload of information is enough to induce a seizure, it is becoming increasingly difficult for advertising companies to catch a targeted audiences’ attention long enough to get their message across.

 

Using visuals doesn’t exactly mean displaying a slew of Buy One Get One Free signs on billboards. In fact, quite the opposite.

With the rise of social media platforms such as Facebook, Twitter, Instagram, and Google+, social media has a huge influence on the daily life of many targeted customers, clientele, and other businesses. Learning how to creatively channel a message for your company that is both true to face, and eye grabbing to customers is tricky and takes a lot of trial and error to perfect. You have to figure out what works best for your company.

Guest Post with thanks to Ivan Serrano