Gesaky at NRF

Gesaky at NRF

The Gesaky Interactive Mirror will be at Retails Big Show NRF 2015. In conjunction with Ipsos Retail Performance, part of the world’s 3rd largest market research company. Ipsos Retail Performance offer solutions to measure, manage and improve shopper behaviour and the...

Data, Analytics and Privacy

Data, Analytics and Privacy

A number of recent articles on “The New Inquiry” by sociologist Nathan Jurgenson and Kate Crawford’s “The Anxieties of Big Data” examine topics around the pros and cons of Big Data including the vastness of information being used with claims of statistical certainty...

The Multiple Benefits of Retail Pop Ups

The Multiple Benefits of Retail Pop Ups

Over the past ten years the Pop Up Store concept has developed from a niche concept into a widely used marketing tool for a multitude of businesses with a multitude of purposes. As a marketing research tool the pop up is very useful for main stream businesses to test...

Visual Customer Service

Visual Customer Service

  In an age where the 24/7 sensory overload of information is enough to induce a seizure, it is becoming increasingly difficult for advertising companies to catch a targeted audiences’ attention long enough to get their message across.   Using visuals...

Influences of Social Media

Influences of Social Media

The influence of social media has had a huge impact in almost every aspect of modern life.  Consumers are now expecting more instantaneous responses and consistent interactions from each and every touchpoint, and, if this isn't forthcoming they are more likely to pen...

Survey of Shoppers

Ipsos - Retail Performance recently surveyed shoppers as to what irks them with some interesting responses.  From queuing to moody assistants and some really quite unusual pet peeves.  Understanding and addressing these irks is vital for retailers to improve their...

The Empowered Customer

The Empowered Customer

The Empowered Customer, what exactly does that mean and what are some of the implications for retailers? Consumers are now seeking out help and advice from peers when shopping, they have learned expectations and attitudes that have been shaped by experiences across...

RYU Omni Channel Strategy

RYU Omni Channel Strategy

Respect Your Universe, outline elements of their strategic direction in the Wall Street Journal on 28th February 2014. Respect Your Universe, Inc. is a performance apparel brand designed for both athletes and active adults.  The article touches upon the role that the...

Listen to Your Customers.

Listen to Your Customers.

Are you listening to the voice of your customer? Your customer is your business, knowing you need to be customer centric and being truly customer centric is one of the biggest challenges facing businesses. The infographic below explores changing customer interactions...

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