News Updates

Gesaky – some background on the company

Gesaky Interactive specialise in Customer Engagement, with specific focus of increasing results in three key areas for every retailer:

  • Conversion Rates
  • Transactional Value
  • Increasing Footfall

Using our own technology, including the innovative Interactive Mirror, as well as other touchscreen and smartphone technologies to deliver these goals.

Our products allow retailers create innovative touch points with their customers.

Gesaky is the brainchild of Alan Kearney – engineer, father of three girls and energetic entrepreneur.

Beginning as a project, inspired by shopping trips with his daughters,  the Gesaky Mirror project quickly evolved to develop into one of the most innovative customer centric retail solutions available today.  The name Gesaky was coined using the combination of Alan’s daughters names.

Pronounciation:  Ges-ah-key

Alan Kearney – CEO

An energetic  engineer and entrepreneur, Alan has worked with wireless technologies for over 10 years and through his expertise has identified a need for the Gesaky application in the retail sector.

Alan graduated from DIT in Building Services Engineering beginning his career at Senior Management level, responsible for running large teams of engineers specialising in Design Build and Energy Efficient projects. Clients included EMC, Philips Technology, Guinness, Dublin Airport, Microsoft and Dell. Alan enhanced his management skills further by completing a Post Grad in Business and an MSc in International Sales Management back in DIT.

After 20 years in Senior Management and Board Level positions in number of companies, Alan transferred his knowledge of the wireless industry into the Retail Sector and came up with the concept of the Gesaky Interactive Mirror, how to truly engage customers, while also providing vital cross-sales and new analytics to retailers.

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News Updates

The Future Store

Pop-Up Stores are fundamentally taking over the retail world as we know it, by re-thinking the usual brick on brick concept of a store.

Pop-up stores allow a business to move around whilst displaying their shops in unique styles, different areas and even different countries.

If you have heard of the term flash store, minute store, day store etc.They all essentially mean pop-up store/shop. But just because you have heard the term does not mean you are completely familiar with what the term means, Am I right? Pop-up stores have been around since the 1900’s. They are temporary retail spaces that can sell just about anything, or more specifically what your business sells… Of-course.

Just about anything has been sold at pop up stores, from art to fashion and from mobile phones to cars. Everything is possible. Allowing a new and exciting stylefor the customer to experience each time, pop-up stores are extremely engaging by fitting perfectly into the surrounding environment they complement your store in a great customised way.

Even better, they can even be designed to fit the suited time frame usually standing from just one day to months! Gesaky interactive recognise the outstanding benefits of a pop-up store, delivering fully furnished and interactive stores in a matter of hours. With a pop-up store the business can benefit endlessly, 95% of purchases are completed offline leaving you with a great opportunity to take advantage of the retail channel (Farra 2016). Gesaky also delivers a completely interactive store, creating customer engagement and further allowing the business to create personal relationships with the consumer.

Launching a pop-up store is 80% cheaper than launching a traditional retail store and creates an immense amount of excitement among consumers and the media (Farra 2016).
Further meaning you can promote and create brand awareness by going offline. Another great aspect to pop-up stores is the simple fact that the products found in them are more than likely not found elsewhere and let’s face it every one of us love coming across a good buy that’s hard to find elsewhere. Further enabling a better experience for the consumer and more social media promotion from consumers!
 

 

Who can start a Pop-Up store?

 

Big brands such as Google, ELLE and eBay have all tried out Pop-Up stores, however anyone can start a pop-up store thanks to the teaming up of Betabrand and Gesaky Interactive. Betabrand can design and build a brand new store to suit your stores theme, Gesaky Interactive will provide the latest IoT technologies delivering a completely engaging store to both the employees and the consumer.
Meaning your store is completely customised in terms of size, style, location and even the technology found within the store. Everyone is different. For example, Google’s
pop-up store in Soho is far from small or personalized but instead completely focused on customer engagement and the ‘experience’ of the store itself. Allowing a customer to participate in a realistic tour of a Google-home (Lee 2016).

Whereas the Vintage Twins pop-up stores focus mainly on customer engagement, measuring customers individually then rustling through a pile of vintage Levi and Wranglers in order to create a perfect fit and match! How cool?! Which opposite to Google draws on personal consumer engagement.

Gesaky Interactive and Betabrand understand the importance of recognizing individual brands goals when considering opening a store, we carefully process these goals and turn them into a reality. Which is noted on our ten step guide to creating the perfect pop-up store. Installing everything from iBeacon’s to our Interactive Mirror, your brands pop-up store will definitely be something to talk about.
For further information on Pop-up stores simply contact us at http://www.gesaky.com/contact or
PM us on any of our social media websites!
http://www.facebook.com/gesakyinteractive 

 

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Events, News Updates

Gesaky Presenting At NG Retail Summit 2016

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When: 9th to 11th May, 2016
Where: Fairmont St. Andrews, Scotland

From the 9th – 11th May 2016 the 13th Bi-Annual NG Retail Summit Europe will bring together a diverse group of 65 senior retail decision makers and business leaders from across Europe.

This years summit will focus on:
Retailers: The Age of Disruption and Search for Omnichannel Excellence

Across the retail sector, it is fair to say that we are in the midst of a retail revolution. The overall environment is changing at a frightening pace, challenging existing business models and introducing significant operational and organisational pressures.

The event has partnered with many leaders in the retail sector including: Amazon, Ikea, Net A Porter, John Lewis, Arcadia and Nike to list a few.

The three key themes for the event will be:

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Further information on the event can be found here.

 

Contact Gesaky Interactive to discuss your Digital Customer Engagement plans. We specialise is increasing Conversion Rates, Transactional Values and Customer Footfall.

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Events, News Updates

Gesaky At Retail Excellence Ireland

When: 10th May, 2016
Where: Mount Wolesely, Carlow

Gesaky will be taking a stand at this years’ Retail Excellence Ireland, 2016 retreat. They will be presenting an exceptional line-up of leading retail figureheads who will deliver presentations to support, guide and inform delegates.

The conference will offer solutions to the many dilemmas faced by Irish retailers in this era of rapid change within the retail industry.

The Retreat offers the opportunity to learn from the best of both Irish and global speakers and also have opportunity to network and experience the hospitality of our dinner hosts, Arboretum, on what promises to be a most enjoyable evening.

Download Conference Brochure or book the conference on Retail Excellence Ireland

 

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Events, News Updates

Gesaky Guest Speaker At Intel Event, Amsterdam

 

Every year when the Integrated Systems Europe (ISE) exhibition gets underway in Amsterdam, Intel’s Retail Solutions Division hosts a networking event which brings together Partners and Key Retailers to network and discuss upcoming developments and industry innovations.

 

This year the show will take place over 4 days at the RAI in Amsterdam.  The exhibition includes education sessions presented by CEDIA, InfoComm, Digital Signage Summit and ISE 2016 exhibitors. There are almost 1,100 exhibitors from every arm of the AV and IT integration industries who will showcase the latest innovations .

 

Gesaky’s Joe Kerin (ex American Eagle CEO) has been invited to give a keynote talk at the Intel event on the evening of Wednesday 10th February. Joe has spent many years in the retail industry and will be delivering his insights and thoughts on key trends and developments and technology in the future of retail.

 

The event is an invite only event that will act as a showcase of the latest technologies from Intel’s Internet of Things Group and the wider ecosystem which are focused on the Retail, Digital Signage and adjacent verticals.  Attendees will have an opportunity to learn about latest technology trends in the marketplace and see recently deployed turnkey solutions that are designed to achieve immersive, personalised engagement, delight customers and have quantifiable commercial benefit to the end user.

 

Contact Gesaky Interactive to discuss your Digital Customer Engagement plans. We specialise is increasing Conversion Rates, Transactional Values and Customer Footfall.

 

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Fashion, News Updates

Debenhams Sales Beat Expectations in Christmas Period

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totemGesaky Interactive, the provider of the Debenhams “Match Mirror”  are delighted to announce that Debenhams like-for-like sales for the Christmas 2015 period were up by 1.9%, while Group gross transaction value was up by 2.5%.

Their strategy of discounting less meant that full-price sales were up by 5%. It said it traded the unseasonably warm Autumn well thanks to a planned reduction in stocks of coats and other outerwear.

Debenhams Chief Executive, Michael Sharp, quoted the Group had enjoyed a “strong performance over peak resulting in a record Christmas.” He said this was evidence of a successful strategy with a “compelling” mix of products and brands. “The further improvements to our service proposition and our online presentation have delivered strong multichannel sales growth, building on the progress we saw last year.”

Debenhams’ performance stood out in a Christmas when British retail spending as a whole recorded its weakest quarterly growth in more than a year as stores competed to offer discounts.

The figures from Debenhams are all the more surprising given the lacklustre performance of rivals Next and Marks & Spencer. Expectations had, as usual these days, been low for M&S, but the normally reliable Next was a real disappointment as it warned a week ago of the impact of the warm weather.

Gesaky Interactive Smart Mirror
Gesaky Interactive Smart Mirror in Debenhams Henry Street

 

 

 

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News Updates, Smart Technology

Digital Retail Innovations 2015

social-iconRetail Insider, the website that aims to adhere to its strap-line of ‘Taking a look behind the obvious on the high street, online and in the City’ in conjunction with Web Loyalty recently published their Digital Retail Innovations 2015 report. Featuring a multitude of innovative technology products that are taking the retail industry by storm.

The Gesaky Interactive Mirror features 10th out of 960 international retail innovations for 2015.

The report can be downloaded from the Web Loyalty website here.

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Fashion, News Updates

Gesaky At The National Wedding Fair, London

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Gesaky-Mirror-wedding

The Gesaky Mirror, in partnership with IPSOS is providing customer analysis support to Debenham at The National Wedding Show being held at the Olympia in London the 20th – 21st February 2015 at Stand H59.

Debenhams will be using the Gesaky Mirror to provide cross selling assistance to help brides to be complete their outfits by showcasing a wide selection of accessory options on the Mirror.

In addition, Debenhams In Store Personal Shopper will be promoted by enabling visitors to book in for a Personal Shopping experience within one of their UK Stores from the Mirror.

Articles exploring Trends, Analytics and Data:

Technology trends in the Internet of Things.

Data, Analytics and Privacy.

The Empowered Customer.

 

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News Updates

Gesaky at NRF

The Gesaky Interactive Mirror will be at Retails Big Show NRF 2015.

In conjunction with Ipsos Retail Performance, part of the world’s 3rd largest market research Ipsos logoLogo for NRFcompany. Ipsos Retail Performance offer solutions to measure, manage and improve shopper behaviour and the customer experience in store. Found in 47 global countries, monitoring over 3.1 billion store visits a year.

Visit Booth 555 and see the Gesaky Mirror in action for yourself.

Jacob K. Javits Convention Center, New York City

Convention January 11-14, 2015

Expo January 11-13, 2015

#nrf15

Visit us at Booth No. 555 

If you wish to contact us in advance to arrange a meeting, email sales@gesaky.com.

Looking forward to seeing you then.

 

 

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Analytics, Data, News Updates

Data, Analytics and Privacy

Analytics, big data, privacyA number of recent articles on “The New Inquiry” by sociologist Nathan Jurgenson and Kate Crawford’s “The Anxieties of Big Data” examine topics around the pros and cons of Big Data including the vastness of information being used with claims of statistical certainty by certain government bodies. One of the issues they pointed to is the interpretation of data, that it can be interpreted in any number of ways to ensure a favorable end result whatever that may be. In addition to this, a concern around the infringement of privacy on the individual is also at the forefront of their debate.
That said, a survey carried out by IBM for NRF 2014 found that consumers are becoming more and more willing to share their information for a more personalized service and improved customer experience. The report also found that the number of people willing to share their GPS coordinates with retailers doubled in a year to 36%, with 38% prepared to share their mobile numbers. With the increase in sharing of personal information with retailers comes an opportunity for retailers to engage with their customers. It also brings a greater responsibility for retailers in terms of privacy and security around their customer data.
Analytics drawn from big data collection can drive key retail business processes by gaining knowledge and practical experience from working with relevant insights. These insights can support customer service, improve retailer purchasing decisions and supply chain processes. The interpretation of big data through analytics in retail really is an iterative process and what is right for one retailer may not be the exact fit for another.
As consumer behavior patterns change and Omni channel shopping is becoming more widespread, retailers need to be able to identify trends at a local and individual level as well as at a macro level. With data and analytics both online and in-store at the center of this iterative process. The key to success for retailers is to understand ways to extract value from data while ensuing the privacy of all users.

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