Customer Journey

Customer Journey
The Gesaky Mirror Technology is a disruptive technology, enhancing the customer experience and enabling in-store analytics and customer intelligence.

Below is our recent infographic illustrating just how the Mirror can positively impact the customer journey, focussing on a Multi Channel Shopper who requires little in-store assistance.

Multiple touchpoints and online influencers including factors such as Social Media and peer recommendations have had a huge impact on the customer decision journey in recent years. Company-directed marketing is now competing for attention with peer recommendations through social networks and user reviews.  Retailers are increasing their spending to facilitate and influence peer connections about brands through paid ads and branded pages on social-media platforms.  

Research has shown that for the average consumer, peer recommendations carry ten times more weight than recommendations from salespeople.

 

Gesaky Customer Journey

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