The Multiple Benefits of Retail Pop Ups

The Multiple Benefits of Retail Pop Ups

Over the past ten years the Pop Up Store concept has developed from a niche concept into a widely used marketing tool for a multitude of businesses with a multitude of purposes. As a marketing research tool the pop up is very useful for main stream businesses to test...
Visual Customer Service

Visual Customer Service

  In an age where the 24/7 sensory overload of information is enough to induce a seizure, it is becoming increasingly difficult for advertising companies to catch a targeted audiences’ attention long enough to get their message across.   Using visuals...
Influences of Social Media

Influences of Social Media

The influence of social media has had a huge impact in almost every aspect of modern life.  Consumers are now expecting more instantaneous responses and consistent interactions from each and every touchpoint, and, if this isn’t forthcoming they are more likely...

Survey of Shoppers

Ipsos – Retail Performance recently surveyed shoppers as to what irks them with some interesting responses.  From queuing to moody assistants and some really quite unusual pet peeves.  Understanding and addressing these irks is vital for retailers to improve...
The Empowered Customer

The Empowered Customer

The Empowered Customer, what exactly does that mean and what are some of the implications for retailers? Consumers are now seeking out help and advice from peers when shopping, they have learned expectations and attitudes that have been shaped by experiences across...