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  • The Multiple Benefits of Retail Pop Ups

    Dec 17, 2014

    Over the past ten years the Pop Up Store concept has developed from a niche concept into a widely used marketing tool for a multitude of businesses with a multitude of purposes. As a marketing research tool the pop up is very useful for main stream businesses to test and explore new products and ideas. […]

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  • Visual Customer Service

    Sep 15, 2014

      In an age where the 24/7 sensory overload of information is enough to induce a seizure, it is becoming increasingly difficult for advertising companies to catch a targeted audiences’ attention long enough to get their message across.   Using visuals doesn’t exactly mean displaying a slew of Buy One Get One Free signs on […]

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  • Influences of Social Media

    Jun 04, 2014

    The influence of social media has had a huge impact in almost every aspect of modern life.  Consumers are now expecting more instantaneous responses and consistent interactions from each and every touchpoint, and, if this isn’t forthcoming they are more likely to pen their dissatisfaction to an audience. The power of this is apparent throughout […]

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  • Survey of Shoppers

    Apr 24, 2014

    Ipsos – Retail Performance recently surveyed shoppers as to what irks them with some interesting responses.  From queuing to moody assistants and some really quite unusual pet peeves.  Understanding and addressing these irks is vital for retailers to improve their interactions with their customer.

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  • The Empowered Customer

    Mar 20, 2014

    The Empowered Customer, what exactly does that mean and what are some of the implications for retailers? Consumers are now seeking out help and advice from peers when shopping, they have learned expectations and attitudes that have been shaped by experiences across numerous sectors and changing platforms over recent years.  Certain technological developments in recent years, […]

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  • RYU Omni Channel Strategy

    Mar 03, 2014

    Respect Your Universe, outline elements of their strategic direction in the Wall Street Journal on 28th February 2014. Respect Your Universe, Inc. is a performance apparel brand designed for both athletes and active adults.  The article touches upon the role that the Gesaky Mirror will play in RYU’s Omni-Channel retail strategy going forward.  To read […]

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  • Shortlisted for The Irish Times Innovation Awards 2014

    Feb 19, 2014

    The Gesaky Interactive Mirror has been shortlisted for the Irish Times Innovation Awards 2014. Featured recently in the Irish Times, you can read journalist Barry McCall’s interview below with Alan Kearney, Managing Director of Gesaky.   Imagine walking up to a mirror in a shop carrying an item of clothing and having the mirror recognise what […]

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  • Listen to Your Customers.

    Feb 07, 2014

    Are you listening to the voice of your customer? Your customer is your business, knowing you need to be customer centric and being truly customer centric is one of the biggest challenges facing businesses. The infographic below explores changing customer interactions and habits of customer centric enterprises. This infographics courtesy of the largest information design community – […]

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  • Angry Heard

    Harvey Nichols said the following:

    The most customer centric Interactive Technology we have ever seen

  • Angry Heard

    Alan Dwyer – Calvin Klein Golf said the following:

    “Successful retailing across all channels is about achieving incremental sales every time you engage a customer – The Gesaky Mirror is so customer centric and will deliver with each transaction to the bottom line”

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